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Publicity for Your Painting BusinessBy: Andy ThompsonPainting business owners who want to get great exposure for their business while creating goodwill within their community should consider joining their neighborhood mobile watch program. Most painting business owners are small owner operated businesses run out of the home. These kinds of small business usually have many types of accounts from residential, commercial and even some new construction. The jobs only last a day or two each then it’s off to the next one. It is not uncommon to pick up a few jobs within the same neighborhood using a few inexpensive marketing techniques like yard signs and door hangers. But imagine the exposure you could get by joining the mobile watch program. How you ask? Well, every month home owners associations send out a newsletter filled with articles and happenings within the community. All you have to do to join is ask. To find out where they are in your area, just contact several home owners associations and introduce yourself, tell the person you are a painting business owner in the community and would like to lend a hand (or an eye). Every month write a short article about the things you saw or would like to see happen in the area. This is one of the best ways to gain free exposure and to set your painting business apart from the competition while at the same time giving back to the community. |
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